Growth Green

BEHIND THE DROP

The color green signifies newness, freshness, growth

2025 is just getting started and you’ve most likely set your sights on what it is you’d like to accomplish 

This drop is a reminder of the opportunity that lies ahead 

It’s a symbol of growth

This is your year

I wanted to share a bit behind the design of the sweatshirt since it’s not in our typical colorway

THE FRONT

Designed with a classic stitch. The city of Detroit is known for its blue-collared grit. Being founded just outside the city, I want this brand to have the influence of the city of Detroit in both its style and feel. 

We are gritty, get the job done individuals.

THE BACK

Our varsity flag draped over our mission. Let people know what you stand for and be proud of it!

THE SLEEVE

You’ll notice this unique stitch most frequently when wearing that reads “All In” with a track cleat. If you’ve been following along—you’ll know that this year, I’ll be chasing my fastest marathon time yet of sub 3:10. This was the inspiration behind the track cleat.

Whether you’re chasing a new marathon best or trying to get stronger in the gym, this is a reminder of the goals you’re working towards. On the good days and tough ones, we’re ALL IN

LIVING THE DREAM

A started reading a book that seemed to fall into my lap at the right time called The 5 Types of Wealth by Sahil Bloom

The book covers the 5 types of wealth in the time, social, mental, physical and financial sense.

Author seems to be at a similar point in life as myself, where having a young son has made him to become hyper aware of time

The book touches on the finite time we get with our kids, our family, our friends and how to maximize it through the 5 key areas

All while excelling at his personal and professional goals as well

In the book, there is a quote by the author James Clear

“You do not rise to the level of your goals. You fall to the level of your systems.”

Systems are the daily actions that create forward progress.

High leverage systems create amplified asymmetric forward progress

So what’s this mean to me—

Generally when somebody tells me they read, I regard them as somebody interested in growth, development, improvement and they probably have some level of self-reflection

These are all great attributes

One’s you’d want to embody

Between all of the books, podcasts and YouTubes out there,  there’s a wealth of knowledge literally at our fingertips

We’re all sponges to this knowledge and information. Constantly reading, taking note, sharing on socials

Once you retain this knowledge, what good is it if you don’t do anything with it? 

The key is acting.

Daily asymetrical actions to create forward progress.

When we consume content and dream up ideas or dreams without putting systems in place to create them, they remain just a dream.

Create systems to live the dream.

These are things that I’ve done so far to create systems for Living The Dream—

1. Got a Big A$$ calendar and mapped out the year

2. Created SMART goals for growing my brand/channel. (Specific, Measurable, Achievable, Relevant, Time-bound)

3. Mapped out my training with run coach

4. Started journaling to document/track

I don’t want you to ever take this as me thinking I have it all figured out…

But I’m willing to share my process to provide value and help you learn from my mistakes and wins along the way

If you’ve found yourself listening/dreaming lately, take this as your sign to live the dream

Put the systems in place to do it

The dream you have is there for a reason

There’s bigger regret not acting on it than to at least say you’ve tried 

Don’t dream the dream, live it!

The Persistent Pursuit

A GROWTH MINDSET

Definition of Persistence—firm or obstinate continuance in a course of action in spite of difficulty or opposition

My entire life I’ve been goal oriented

The finish line has always seemed to be moving

Lacrosse Scholarship

Good job upon graduation

Better job 

Better pay

Even better pay

You get the gist

Since I can remember, I’ve been in the persistent pursuit of the next goal.

Each time I’ve achieved, it’s almost as if the curtain was peeled back to the realities of what I thought I wanted and it was no longer there.

Because once I’d attained what I spent so long in the persistent pursuit of, I realized I could do better

It almost felt like I was disappointed at what I’d achieved, it no longer seemed good enough or big enough anymore

I’d downplay the accomplishment and search for the next goal

I realize now that in order to grow, this is the mentality required

I’ve come to the conclusion that the goal will always evolve as your life and your values do

It’s what’s required to grow and evolve as a person and to continue to accomplish what you set out to do

My personal goals have evolved as I’ve grown over time.

My fitness goals have evolved over the years

That’s why the mission of ALL IN ATHLETIC CLUB is that we are

“bonded by the persistent pursuit of our health and performance goals”

We are growth-driven individuals

I believe that it’s in our DNA to strive to be better

You can’t will a persistent effort or drive into someone. It’s within them. 

It’s the voice that can’t be ignored.

It’s the reason when challenges arise or life gets tough that we don’t give up, we persist

The persistent pursuit is what gives our life purpose and meaning

If we stop after crossing the finish line, then what?

The question will always be—“what’s next?”

And it’s a GOOD THING

We are growing!

ALL IN this year

ALL IN was created for the those committed to the persistent pursuit of health and performance goals. 

We’re goal-oriented, performance focused and growth driven individuals

the person in the room that has that gritty get it done mentality, no excuses.

Heading into this year, I’ve taken the time to brainstorm and map out what I want this brand to look like in the upcoming year and what you can expect as part of the club.

Every brand I look up to has foundational principles that they operate on in order to carry out their mission.

I want to be very clear in what I want to create here and give you a view behind the curtain as this brand grows and evolves. 

So here are our operating principles—

FAMILY

Those in your life that you care for as if they were your own blood

These are the people that understand you the most and will support you through all of life’s ups and downs

These relationships are what make your life rich and fulfilling

Keep them close, prioritize them 

FITNESS

The anchor.

This is as natural as breathe to us.

Moving the body is simply what’s necessary for us to perform at our best and show up as our best for the people in our lives

GROWTH

Appreciating the now, striving for better. Always

We are in the persistent pursuit of the best version of ourselves

GIVING

This is one that personally I can always improve on (maybe it’s my growth-mindset)

Give something of value to others with no expectation of reciprocation

The sense of purpose that it gives and the fulfillment it brings will return your favor two-fold

We all have something to give others. Even if it’s as simple as a positive compliment

Give our best

My hope is that by defining these core values, we have a strong foundation to build on for the year

WHAT WILL THE CLUB BE SEEING MORE OF THIS YEAR?

This year is growth-focused. 

While personally, my family will be growing—I have a marathon on the calendar that will require a mindset dedicated to growth as well

I’ll be documenting and sharing my training on my personal YOUTUBE & Instagram

You’ll be given the tools, education, and hopefully a bit of motivation to carry out your goals through our socials 

If you haven’t already, pick a fitness goal for the year.

If you need help brainstorming one, let’s talk.

If you need coaching to get you there, let’s work together.

This year, be ALL IN

How I’m planning my 2025

IMPATIENCE WITH ACTIONS

PATIENCE WITH RESULTS

2025 is quickly approaching. Here’s how I’m filling out my calendar to make sure that my year aligns with what I want to experience & accomplish

big things first

This is the most obvious. The big stuff. The things you have to and want to be there for/must not miss.

For me, this is arrival of baby number 3, family celebrations or weddings, family events/vacations together, marathon races

misogi

I learned this from Jesse Itzler and absolutely love it. A “Misogi” in his interpreted definition is a japanese word for a year defining event. Something you prepare for that you haven’t done before. The big kahuna of the year.

Try to think of something you’ve always said you wanted to try or learn and get it on the calendar!

I love having something like this to center my focus throughout the year and look forward to a big day.

Family & Friends

Carve out time for your people! Events you want to experience together, date nights, vacations, host a dinner—quality time that fills your cup.

firsts

Life can sometimes feel like it’s on auto-pilot. We are creatures of habit. While I thrive off of routine, I’m a big believer in trying & experiencing new things. Which is why I plan & prioritize “Firsts”

Firsts are something you’ve never done before (or maybe your partner, friends, kids haven’t done before) that you plan to do every 8 weeks.

This could be something as simple as trying a new restaurant all the way to planning to go to a concert, visit a new city, go on a hike you’ve never been on . It simply has to be something you’ve never done before.

If you follow the rule of firsts, you’ll have 6 Firsts every year. Over 5 years, thats 30 new things you wouldn’t have otherwise tried!

Books

Create a list of 12 books you’d like to read for the year. Tailor these books towards topics that support what you’re working towards in the new year. Reading just 10 pages per day should get you through 12 books easily within a year.

If your schedule offers time for you to listen more than to read, consider audiobooks. Another great way to get the same benefit.

I’ve found reading to be a great way to calm my mind and set the tone to either starting or reflecting on the day.

document

Life moves fast. Time is undefeated. Find an effective way to document your life in the moment!

When it comes to fitness, having a journal where you can record your daily workouts provides you with a reference point to reflect on where you were at and how you’ve progressed.

The same applies to life—personally, having kids has made me ultra aware of this concept. Time moves so fast and they grow and evolve so quickly! I’ve made the commitment to use my camera often, journal things I/they are doing, to have and reflect back on each of their birthdays by making a photo book.

Whatever works best for you, document!

check in

Each month, I have a reminder set on my phone to evaluate how the past month went and what could be improved or adjusted.

This helps keep me on track and reminds me of the intentions set at the beginning of the year.

The playbook is written. play hard!

If you’ve planned in these areas, your playbook for the year is written. Your only job is to follow the book. Things will come up as they do in life, but with this guide, you’ll be prepared to execute on one of your most successful years yet!

Be where your feet are.

Enjoy the small stuff.

Play Hard.