Growth Green

BEHIND THE DROP

The color green signifies newness, freshness, growth

2025 is just getting started and you’ve most likely set your sights on what it is you’d like to accomplish 

This drop is a reminder of the opportunity that lies ahead 

It’s a symbol of growth

This is your year

I wanted to share a bit behind the design of the sweatshirt since it’s not in our typical colorway

THE FRONT

Designed with a classic stitch. The city of Detroit is known for its blue-collared grit. Being founded just outside the city, I want this brand to have the influence of the city of Detroit in both its style and feel. 

We are gritty, get the job done individuals.

THE BACK

Our varsity flag draped over our mission. Let people know what you stand for and be proud of it!

THE SLEEVE

You’ll notice this unique stitch most frequently when wearing that reads “All In” with a track cleat. If you’ve been following along—you’ll know that this year, I’ll be chasing my fastest marathon time yet of sub 3:10. This was the inspiration behind the track cleat.

Whether you’re chasing a new marathon best or trying to get stronger in the gym, this is a reminder of the goals you’re working towards. On the good days and tough ones, we’re ALL IN